Best Smartphone Brands in India in 2025
India’s smartphone market in 2025 is thriving, with brands competing across price segments to win over consumers. Affordable options from Xiaomi, mid-range champions like Vivo, Realme, and OPPO, and premium flagships from Apple and Samsung provide something for every type of buyer.
Market Overview:
As of Q2 2024, India recorded around 45 million smartphone shipments, a modest 1% YoY growth. A key trend is the rise of 5G, now comprising 55% of all shipments—a clear indicator of consumer demand for next-gen connectivity.
Table of Contents
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Vivo
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Xiaomi
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Samsung
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Realme
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OPPO
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Apple
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Motorola
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Poco
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OnePlus
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iQOO
Smartphone Brands Market Share (India, 2025)
| Rank | Brand | Market Share (%) |
|---|---|---|
| 1 | Xiaomi | 18.71% |
| 2 | Vivo | 18.08% |
| 3 | Samsung | 13.46% |
| 4 | Realme | 13.26% |
| 5 | OPPO | 10.82% |
| 6 | Poco | 5.70% |
| 7 | OnePlus | 5.29% |
| 8 | Apple | 5.12% |
| 9 | Motorola | 4.39% |
| 10 | iQOO | 2.70% |
| Others | 7.30% |
Disclaimer: Market share data is approximate and gathered from multiple sources.
1. Vivo
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Market Share: ~18.08%
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Price Range: ₹8,990 – ₹74,999
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Highlights:
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AI Camera Tech
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Vlog Mode
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Extended RAM for multitasking
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Popular Models: Vivo X100 Pro, V29 Pro, T2 Pro 5G, X90, Y200 5G
2. Xiaomi
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Market Share: ~18.71%
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Price Range: ₹6,999 – ₹69,999
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Highlights:
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Hyper Charging
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LiquidCool Technology
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Great value across price tiers
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Popular Models: Xiaomi 14 Pro, Redmi Note 13 Pro+, K60 Ultra, 13T Pro, 12T
3. Samsung
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Market Share: ~13.46%
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Price Range: ₹9,499 – ₹1,24,999
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Highlights:
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Foldable Phones
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Vision Booster Display
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Long-term software updates
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Popular Models: Galaxy S24 Ultra, Z Fold6, A55 5G, F55
4. Realme
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Market Share: ~13.26%
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Price Range: ₹7,999 – ₹39,999
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Highlights:
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SuperVOOC Fast Charging
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Gaming Mode
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AI Camera Enhancements
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Popular Models: Realme GT 5, Narzo 70 Pro, 12 Pro+, 11X, C56
5. OPPO
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Market Share: ~10.82%
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Price Range: ₹9,990 – ₹79,990
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Highlights:
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Reno Glow Design
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Ultra Night Video
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VOOC Flash Charge
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Popular Models: Find X7 Pro, Reno 11 Pro+, F25 5G, K12 Pro
6. Apple
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Market Share: ~5.12%
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Price Range: ₹49,900 – ₹1,69,900
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Highlights:
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iOS Ecosystem
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A17 Bionic Chip
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Dynamic Island
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Popular Models: iPhone 16 Pro Max, 15 Pro, SE (2024), 15 Plus
7. Motorola
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Market Share: ~4.39%
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Price Range: ₹6,999 – ₹55,999
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Highlights:
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Clean Android Experience
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ThinkShield Security
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TurboPower Charging
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Popular Models: Edge 50 Pro, G85 5G, G74 5G, X50
8. Poco
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Market Share: ~5.7%
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Price Range: ₹8,999 – ₹35,999
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Highlights:
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LiquidCool for Gaming
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AI Boosted Cameras
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High Refresh Displays
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Popular Models: Poco F6, X6 Pro, M7 5G, C60, F5 GT
9. OnePlus
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Market Share: ~5.29%
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Price Range: ₹29,999 – ₹69,999
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Highlights:
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OxygenOS Fluidity
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Hasselblad Cameras
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Warp Charge
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Popular Models: OnePlus 12 5G, Ace 3, Nord 4, 11T, CE 4 Lite
10. iQOO
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Market Share: ~2.7%
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Price Range: ₹9,999 – ₹49,999
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Highlights:
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Monster Touch Gaming Sensors
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FlashCharge 120W
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Dual Stereo Speakers
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Popular Models: iQOO 12 5G, Z8 Pro, Neo 8 Pro, Z9
Conclusion
India’s smartphone landscape in 2025 offers something for every type of user—budget-conscious buyers, gamers, photographers, and power users. With 5G adoption rising, brands are stepping up their offerings with better cameras, performance, and battery life.
Whether you’re after an affordable yet powerful device or a premium flagship, this list helps identify the best options in India’s evolving smartphone market.
FAQs
Which mobile brand offers the best long-term value?
Apple and Samsung stand out for longevity due to their robust build, ecosystem, and extended software support.
Which is India’s No. 1 selling phone brand in 2025?
Xiaomi leads with an approximate market share of 18.71%.
Which is the fastest-growing mobile brand in India?
iQOO and Poco are witnessing rapid growth due to performance-focused and budget-friendly phones.
Where can I find more smartphones by category?
Check other popular smartphones
